Creative idea and direction on set

To promote Scans range of delicious sausages & meatballs we made these TVCs. We wanted to portray a horrible boss that you just wanted to escape from to spend time with your family instead. (Please note that these were made prior to the original UK tv-series "The Office"!) Creatives: David Ljungberg & Eric Falk. Director: Johan Rheborg.

Very lo-fi & hands on production that me and copywriter David Ljungberg wrote, shot & directed. We even made all the props. Solidaritetsfonden is a part of the International Olof Palme Center.

I came up with & directed these breakbumpers. Since there were little to none production budget I also wrote and produced the music. A nice surprise was that I got music royalties from STIM (they partly funded a nice little vacation).

Only showed once during an internal VW-dealership conference. A film that costed 1 msek, only to be shown once. Crazy old times. Creatives: David Ljungberg & Eric Falk. Director: Joakim Åhlund.

Made for a print-competition that Bonnier initiated. So we made this ad for butt plugs that RFSU sold. The editor in chief of “Private Affärer” refused to publish this ad. So we skipped the competition and published it in Nöjesguiden instead. Got some PR along the way since the refusal from another magazine.

Fun thing about thes never realized Fun Light outdoor/print campaign in Norway are that they were practically ready to be produced. But then some suite at HQ stepped in and cancelled the whole campaign. The reson was that “Norwegian kids could be inspired to commit suicide”… Well, good luck finding a flapper that big.

The idea is to make a stencil above/beside a billboard - when the sun hits it in the exact spot, a message appears. “It’s time”. Tuborg.